In October 2015, an ambitious, open source project was launched: the "Accelerated Mobile Pages" (AMP) project. What is it? Well, a good place to investigate the AMP Project is at https://amp.dev, but we'll do our best to sum it up for you here. We'll approach the topic from the point of view of Website Programming and Website Design, but don't worry — we won't get too technical! Our goal is to provide an overview that gets right to the heart of the matter. We'll tell you what AMP is, what you need to know about it, and what it means for the future of SERPs in Google, Bing and the other major search engines that compete for your attention.
Get ready! You won't want to miss this, because AMP is a powerful new tool for search engine optimization.