You may not be old enough to remember references to the Bubonic Plague, but it was awful! It swept through Asia, Europe and Africa in the 14th Century and killed something like 50 million people. It was spread by the Oriental rat flea that lived on mice and rats.
If you knew the Bubonic Plague was going around and that it was caused by mice and rats, you’d want to avoid it, right? We would!
So here’s an SEO technique that some people are still trying that you should run from, no matter how hard somebody tries to sell you on it. It is the antiquated and unethical creation of tons and tons of websites that you control, that all point back to your target website in the hope that you will drive people to your main site and fool Google into thinking that you are more important that you really are. Here’s an article we posted about a few years back: