Michigan SEO Group

Rock Your Online Presence!

SEO is real undertaking – an ongoing process that's never static, a game that requires continual, consistent and thorough attention. The game's evolved over time, mostly for the best, but for better or worse, you've got to be on fire to make your message known. At Michigan SEO Group, we get that. We believe in helping people achieve their dream of a successful growing business and an abundant life... starting today!

So, we're going to do our best to help you get your message across the Internet by discussing a very important factor in search engine results placement. That is: url structure. According to Google, urls should be simple and organized in a manner that is intelligible to humans. Absolutely -- and let's expand on that, because we see so many examples of poorly composed urls all across the board.

Practice Best SEO Techniques

Typically, websites have substandard urls for two reasons:

  1. The url is automatically generated by some program or website content manager, and the maintainers are unable to modify it.
  2. It takes a lot of time to build quality urls, and maintainers often find themselves too bogged down with other matters to give SEO the attention it deserves.

Don't let yourself fall into either of these traps! Take charge, now. You can be sure your competitors are.

If you've found yourself in a situation where your software won't relinquish control over urls, dump it. Dump it now. Seriously – that alone will save you so many headaches in the long run. If it's time and effort getting in your way, all we can say is this: Find the time. It will be so worth it, and we'll show you exactly what to do!

Here's the key, plain and simple. Every url should:

  1. Be readable
  2. Illustrate the navigational structure of your site
  3. Contain keyphrases that are relevant to the content they link to
  4. And most importantly, contain the phrase people are going to use to find your content when they search

Let us investigate thoroughly!

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